Web based solutions for events, providing an online presence to event organizers and marketing tools to sell event tickets using SMS and NFC technology.

Role: Product Manager, Operations, Digital Marketing

Tools: Scrum, Trello, Asana, Mailchimp, Google Analytics, Buffer

To increase attendance in events and revenue for the event organizers.

There were quite a number of events that were being organized but on the event day, a majority of them were plagued by low attendance. Event organizers had challenges in marketing their events and selling tickets. Potential attendees missed out on events purely because of lack of awareness which led to reduced revenues for event organizers.

We built web based solutions where event organizers could increase awareness for their events, drive ticket sales and attract sponsors.

This was an online platform when event organizers could post their event and sell event tickets. Event attendees could also find events from all categories based on their needs. The platform was combined with four other channels to drive awareness of events and ticket sales.

We created a new experience at events using the Gigwapi Card which is an NFC enabled card for event attendees which is used for:

1. Access control
2. Checking-In to events 
3. Cashless payments for event tickets
4. Capturing and analyzing event data through a dashboard

We began by doing user research to discover the needs and pain points of event organizers. Also conducted user research on our target demographic which was 18 to 35 year olds and created our user personas. This informed how the first MVP of our online platform Gigwapi.com was developed. 

With every round of feedback from the users, we iterated on the product using the agile methodology improving the product after each sprint.

Through user feedback and analyzing our data and metrics, we changed our strategy and pivoted to develop the Gigwapi Card. This enabled us to create more value and impact for both our customer base.

1. Grew our product from zero to about 100,000 unique users 
2. Grew an online community of 10,000+ members
3. Helped over 400 event organizers reach about 100,000 users within 1 year
4. Enhanced event experiences by giving attendees a “Wow factor” through our NFC card
5. Provided measurable metrics and analytics for event organizers after each event and the data was used to plan next events thus improving attendance
6. Created 6 feedback channels to communicate with our users and gather feedback on the product